Adosia began as an ad-tech initiative (founded in 2012), offering the value proposition of increasing and creating new viewable ad inventory on publisher websites. Adosia first realized revenue from our ad delivery platform in 2014, and has served over a billion ad requests for Adosia publishers to date. Adosia entered the Internet of Things (IoT) consumer space in Q2-2017, and our current footing in ad-tech and existing technical infrastructure enables an accelerated execution of our vision for significant and cascading disruption utilizing blockchain technologies. Adosia’s initial WiFi IoT open hardware product is near production (with subsequent product lines currently in development). Adosia’s is leading into our blockchain initiatives with successfully prototyped IoT hardware, with the goal of establishing a foundation of decentralized mining hardware to support Adosia blockchain initiatives. In parallel, Adosia is also strategically aligning to position enablement of Adosia ad-tech and future blockchain initiatives via leveraging the benefits unlocked by third-generation cryptocurrency architecture advancements. Adosia will leverage our industry experience in ad-tech to pursue an aggressive campaign towards creating a decentralized display ad ecosystem utilizing blockchain for ad targeting, delivery and measurement. Technology required to effectively address the high transaction volumes demanded by ad tech platforms for ad delivery and measurement of impressions, viewability rates, and user engagement while leaving headroom for innovation feature sets has not yet been realized. To effectively disrupt ad-tech, Adosia intends to pair our proven ad serving and front-end placement technologies with high-speed blockchain based measurement and targeting mechanisms that require the performance of third generation cryptocurrency platforms.
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