Aluna

The crypto asset trading landscape is highly fragmented and can be overwhelming for newcomers taking their first step. The constant noise on social media channels and the lack of transparency and trust in the space make matters worse.

Aluna solves these problems with a social trading platform that is native to the cryptocurrency ecosystem, combining the best of both trading terminals and social networks, by providing a wealth of crowd-curated sentiment data, gamification and transparency, in a one-stop shop environment.

Users enjoy a simplified and coherent trading experience as they trade on multiple exchanges directly from the Aluna platform or use chatbots to trade from their favourite social networks on the go. Social features enable users to create public profiles, and share their portfolio distribution and actual trades, revealing a user’s real-time exchange data and not just what they say. Copy-trading is integral to the platform, and the concept is extended further with the introduction of counter-trading. Traders will be able to design custom automated strategies to trade algorithmically through our execution engine.

Such a social trading environment offers high transparency and accessibility, and is able to reduce information asymmetries and contribute positively to a trader’s performance and returns.

Aluna Social further evolves this model with the introduction of our native ALN token economy. We present a modified curation and prediction market tailored to serve our specific environment. Innovative gamification and staking mechanisms incentivise users to share their data, give feedback on the current market sentiment in playful ways while building reputation, and track their prediction scores in a manner that can be monetised. Ways to earn, spend, and stake tokens are simplified and seamlessly interwoven into the fabric of the platform, reducing friction to user onboarding, and augments the overall social trading experience.

Users put their money where their mouth is as they trade and participate in the token economy, generating unique and actionable data, and establishing a community incentivised to share data while creating positive feedback loops. This empowers traders to unlock their full potential, spawning a new generation of crypto traders for whom financial freedom is an achievable goal.