Alkimi

A decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users.

Alkimi is powered by the Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency.

Using the OpenRTB standards for programmatic advertising, Alkimi Exchange will host a media exchange auction in real-time on the Hypergraph
by developing a hosted state channel, AlEx.  AlEx is the state channel facilitating a programmatic exchange that will provide cost savings and fraud prevention for all stakeholders in the advertising industry: users exposed to digital advertising, publishers that host advertising, and advertisers that buy digital media.

The Alkimi Exchange is being developed to build on the Hypergraph, using their scalable protocol, called the HyperGraph Transfer Protocol (HGTP). HGTP allows developers to define their data types while utilizing Constellation's concurrent consensus mechanism to validate the data type and schema. Their approach enables speed and security for complex data processing.

ALKIMI EXCHANGE

THE WORLD’S FIRST DECENTRALISED AD EXCHANGE

We think about Advertising differently, so we are building the world’s first decentralised ad exchange, where:

• Users aren't a product
• Publishers aren't at the behest of Facebook and Google
• Advertisers can deliver their message with value

Using the principle of Generative Economics, the Alkimi Exchange will reward Users, Publishers and Advertisers for rebuilding the intended value exchange of the Open Web. Fewer Ads, Better User Experience, Increased Engagement.