UBEX is a decentralized exchange platform of programmatic advertising based on neural networks and smart contracts enabling companies to advertise effectively.

PROS:

• The use of  neural network  enables the platform to maximize purchasing efficiency  as it evaluates the users interests hence choosing the suitable advertisement
• The platform improves  the users confidence in purchases of digital advertising  as the use of smart contract  builds a transparent  relationship between advertisers and publishers  hence eliminating any risks incurred by both the parties
• The  platform has a team made up of high-level professionals with extensive experience  in all areas of marketing ,neural network and blockchain
• The platform use eliminates the need of intermediaries  between the publishers and the advertisers  hence leading  to lower commissions rates
• The platform easily track each target action  and securely store the results in a database transparent  for all the participants
• The platform white paper is properly designed with all the details of the project  use in providing  easy advertisements

CONS:

• The project is lacking a well developed mobile application which can enable users  in remote areas to easily advertise their products via their smartphones
• The UBEX token liquidity is likely to decrease due to unprecedented price hikes
• The provision for the  user’s personal data requirements is not highlighted in the white paper

SUGGESTIONS:

• The platform technical team should  technical team should develop a mobile application supported by Android for easy use by people in remote areas
• The  platform should give provision for the individual users personal data backed up by adequate protection measures
• The UBEX token should be made exchangeable with other cryptocurrencies and fiat

NOTE:

The platform enables users to easy advertise their products through the combination of programmatic technologies, neural network and smart contracts in a single system. This creates a global advertising ecosystem with high levels of mutual trust and maximum efficiency making the project important and I would invest in it.

Strenghts

• Advertisers will be able to purchase ads more easily and for a cheaper price with Ubex.
• The neural network allows for more efficient advertisement targeting than normal means
• The platform will offer regression analysis of user data

Red flags

• Ubex needs a high amount of traffic for its neural network to be accurate
• There is no information concerning the use of funds raised during the ICO

Ratings

Team: 7.3/10

The UBEX team is solid. They are experienced in blockchain, AI technology, digital advertising and entrepreneurship. They however do not have any investing firm backing them, which could be a disadvantage for a startup.

Token Model: 1.75/10

The UBEX token is only used as a mean of payment in the ecosystem and there is no incentive for users to hold any. This will drive its price down in the long run because of the high volatility.

Token Distribution: 5.8/10

The token distribution is widespread, with 3% of all tokens given as community rewards and 72% sold in the token sale. However, the team and advisors are keeping 15% of all tokens with only a 1-year lockup period, which we consider too short.

State of the Project: 4.7/10

Ubex is still far from being live. The Beta version is only scheduled for January 2019. On the other hand, they have a detailed roadmap, so it will be possible to see if they are on schedule with releases or not.

Market: 6.6/10

The ad exchange market is fast growing and can greatly benefit from blockchain technology. However, it is already saturated by big companies like DoubleClick and AppNexus. Also, there are already blockchain-based ad exchanges like AdEx and Basic Attention Token.

ICON score: 5.3/10

Conclusion

At ICON Partners, we believe that this project is interesting because it solves many of the problems that traditional ad exchanges currently have. We do however feel like their token model doesn’t incentivize people enough to use their platform which will lower the value of the token in the long run. Ubex will also have to compete with other decentralized ad exchanges like AdEx and Basic Attention Token which are already established players. Also, since Ubex is far from the official release, the team will have to deliver an exceptional product that can achieve what their competitors can’t if they want to gain market shares.

We encourage you to do your own research and come to your own conclusions when investing in an ICO. All the information in this review are either facts or ICON Partners’ opinions and should not be used as investment advice.

Solid team with a product that will compete with the best in the industry. Highly commercial and a good plan to tackle a market with a lot of fragmentation.

Project strong sides: detailed market analysis (including analysis of competitors), having 25K followers on Telegram channel and soft cap reached in one day; interesting and perspective idea; strong team.

Project weak sides: lack of business plan and marketing strategy.

So our position is positive