About Georgie Fidge
I am a qualified marketing and communications specialist with over 20 years experience over a breadth of industries including the AFL, financial services, education, construction, government and FMCG.
I have a track record of success in developing and delivering strategic marketing/communications programs including branding and sponsorship initiatives.
My key strengths include:
• Strategic brand management focused on developing brand values, brand portfolio, brand positioning in the market, marketing communication and brand support at consumer and business level;
• Strategic marketing, communication and public relations plan development, including online;
• Media relations and crisis management;
• Sponsorship procurement and management to meet business growth objectives;
• Advertising and integrated campaign management;
• Managing strategic relationships with all stakeholders to maximise market opportunities;
• Strong commercial acumen with a good grasp of priorities and decision making process.
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