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$1 500 000
$5 270 005
$13 500 000
$35 200 000
$27 500 000
ORCA ALLIANCE is banking platform which promotes the large the large scale adoption of crypto currency enabling the users to manage their bank accounts and crypto assets with ease.
Strength and Opportunities:Orca’s timing should allow it to take advantage of changes in European legislation that governs the banking industry. The EU’s Second Payment Service Directive (PSD2), which came into force in January 2018 obligates banks to give third party fintech companies access to a user’s account data, if the user requests them too. This lowers the barriers to entry which have held fintech companies back. Orca is effectively giving those fintech companies a market place for their services. Orca is selling 60 percent of the total token supply top raise $14 million. This equate to a market value of $23.3 million, which is well below the valuation off other banking platforms that have held token sales. The team is more aware than most that driving adoption will be key to success. They are focusing on selling traditional financial products to the mass market, rather than selling crypto products to the crypto market. Orca also has a very strong marketing and communications team which has been very active in the media.Weaknesses and Threats:While Orca has already tested and proven a few aspects of its MVP, the project still has a long way to go. The scheduled development plan is tight with little space for any unforeseen problems that may arise. The team does not appear to have extensive experience in the banking industry – whether this is really a disadvantage or not is debatable. Strong relationships are not necessarily required to connect to APIs. For the platform to reach full potential, legislation similar to the PSD2 will need to be enacted around the world. It’s not clear if this will in fact happen.Verdict:The Orca platform is unique in that it will provide a new ecosystem for fintech companies to offer their products in an open banking environment. This differs from many of the ICOs that are attempting to attach a token economy to an existing business model. This could potentially be a massive new market, and Orca have a head start in the space. However, because it’s all very new, it’s impossible to predict how it will play out.The project also has a long way to go, and the roadmap may be a little too optimistic. There is also a chance the team is not raising enough to fund it until critical mass is achieved. Given the risks, ORCA would be a speculative investment, but could offer an asymmetrical payoff if the platform reaches critical mass – a small loss versus large potential gain. This would also be a long-term investment as it would take a few years for the user base to reach critical mass.
Given that the team has a long way to go in terms of development, there is a speculative element to this ICO. However, the valuation is very low when compared to other decentralised platforms aiming to offer a wide range of financial services. The team is also strong in the areas that matter – marketing and development.
If 60 percent of the tokens are sold for $14 million, a network value of $23.3 million is implied. This is far lower than the implied values of many of the ICOs building decentralised digital banks, that have typically raised $50 to $200 million.
Given the modest valuation, there should be substantial upside for token holders if the team can deliver on their vision by the middle of 2019, or even a little later. At the time of writing, ORCA has yet to announce its public token sale date but has stated on its Telegram group that an announcement is impending.