Zappar

During our 10+ years in the industry, we’ve learnt a thing or two about creating world-leading mobile AR campaigns that not only look great but deliver real commercial value too. Ultimately this means providing the products and services that meet the needs of a diverse range of use cases, objectives and contexts.

That’s why we built Zappar from the ground up to not only provide world-class AR consultancy services to help businesses with end-to-end AR strategy and execution but also to provide the tools (and hardware) to give creators ultimately flexibility when leveraging the awesome power of augmented reality across print, packaging, POS, people, places and faces.

That combination of creative studio, software and hardware solutions all under one roof is what makes us truly unique.

Our core values

At Zappar we believe augmented reality can change the world for the better, bridging the gap between the physical and the digital, giving brands, businesses and creatives the superpowers to reach consumers in new and exciting ways. Delivering greater engagement and salience. Our mission is to put advanced technology into the hands of ordinary people, empowering them to do wonderful things, and yes, possibly even change the world…

Supportive

Being supportive is at our core and sits as the foundation of our mission to democratise augmented reality. We live this value through our focus on community (whatever their skillset) and the effort we put into distilling and disseminating our decade of experience for the benefit of others. We’re also very proud of our Learning & Support team who regularly win awards for how we support our customers.

Transparent

We have a transparent commercial model for each of our business units. With Zappar Creative Studio we produce detailed cost estimates for our customers based on how much time from each team member will be required. Our Platform & Product pricing are transparent, affordable and built round a core principle of fairness. We want to see our technology deliver business success. If our partners succeed then we succeed.

Flexible

Our technology stack allows for flexibility for our customers who can use our tools, SDKs and APIs in different ways to meet their needs. We don’t force our branding into the mix and take a flexible and pragmatic approach. Our commercial model is flexible allowing customers to pick and choose the areas that they need, be that our creative services, our platform or indeed our hardware with Zapbox.

Curious

We’re constantly curious about how our customers are using our products so we can continue to improve those products. Our curiosity inspires pioneering R&D in-house that keeps us ahead of the market and has created world first like Zapbox - the world’s most affordable 6DoF mixed reality headset. We encourage our customers to ask “why AR?” and think about their objectives and whether AR is the right medium.

Honest

We talk a lot about the “Importance Of No”. We won’t propose AR where it won’t work. We’re results-driven and want to build products and experiences with positive outcomes. Outcome over output is our mantra. We’re on the bleeding-edge of a high-tech sector but often need to bring it back down to earth with a healthy dose of reality. We’re interested in what AR can do for brands and businesses today, not hype cycles.