Kinship

Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As the premier partner to a new generation of pet parents, we use our data, products, and services to help people be the best pet parents they can be. And we unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. All so we can reimagine the pet parenting experience, and up people’s confidence, and help the world find better ways to care.

Kinship is a coalition that includes Wisdom Panel™, the world’s most accurate pet DNA test, Whistle™, an award-winning leader in smart monitors for pet health, The Wildest™, one destination that helps people ace it for their animals, Pet Insight Project, a pioneer in interpreting health data to improve pets’ lives, GoodFriend by Kinship, a platform that connects pet parents and care providers, and Adopt-a-Pet.com, a site that helps share homeless pets with millions of adopters.

Together, our brands, teams, and partners work to set new standards in pet care. Kinship is a division on Mars Petcare.