Differentiation: Based on information provided, Cartel does not effectively communicate how the platform differs from its competition. Instead, the focus is on how the platform plans to compete against existing (non-blockchain based) solutions. Potential competitors include Yodse, SyncFab, and and 3DChain.
Market Penetration Potential: With respect to other blockchain-focused projects that aim to disrupt commerce and supply-chain, it is not evident that Cartel will be able to effectively compete. Of course, there are inefficiencies with current solutions. This is discussed in the whitepaper. In short, “much of the associated, if not padded expenses are the links between the price after manufacturing and its indirect path to retail”. Cartel plans to develop a system where consumers are able to purchase items directly from the manufacturer at much lower prices. Giving consumers the ability to purchase items at a lower cost will drive demand for the platform. However, factors other than price must be considered when competing with market leaders such as Amazon (brand loyalty, shipping times, customer service, user experience, etc).
Solution Advantage: The document outlines advantages of the platform compared to existing solutions. However, when compared to similar projects, it’s not evident what the platform will allow that sets it apart from the competition. The functionality of the token and the proposed blockchain solution are somewhat vague and is not accompanied with convincing technical discussion. The benefit reducing costs by directly connecting manufacturers and consumers is clear. However, this aspect of the platform is shared among many similar projects and there is seemingly a lack of distinguishing features of the platform that would give Cartel a competitive advantage.
Long-Term Vision: The project seems to capitalize on the exuberance surrounding blockchain technology and cryptocurrency as opposed to developing a project with long-term potential. The roadmap is fairly vague and not considerably forward-thinking.