BehaviourExchange

Before he was the head and the co-founder of media group Pro Plus, now founder and CEO of BehaviourExchange. Through experience and with his proactive approach he directs the team to lead the project towards a common goal. He is visionary and a fan of macroeconomics and trends in the fields of media and the Internet.

Peter started his professional career in travel and leisure industry where he got fascinated with the vast possibilities internet offers. He managed quite a few online travel projects where he fell in love with online communications and advertising. This resulted in his leap from travel to advertising industry. His knowledge and intuitive approach made a real impact in our sales and we are really happy that he joined BehaviourExchange project. He is s funky character and a life lover.

Compared to the numerous ICO projects which try to present their idea to be developed, Behaviour Exchange already has product developed and available on the market. Business model has been proved. It has great scalability. I firmly believe in the success of the project and invite investors to join us in creation this exciting success story.

Where cutting edge technology meets intelligent advertising and user participation, my task is to keep us future oriented and running smoothly
on our path - very dynamic, and thoroughly thrilling.

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At BehaviourExchange, by diving into data science and transforming reading habits into high quality consumer profiles, my role is to support the sales and marketing departments in finding new ways to attract, maximize and maintain new customers.
BehaviourExchange technology is really innovative and enables B2C companies to personalize their communication to each individual online visitor according to visitor's profile (demographic characteristics and interests).

Being able to identify visitors in the moment they reach you e-commerce website, media website or a SAAS website is something that will not only change and improve the way you target your visitors but it will also mean that visitors of the website will have a different experience while browsing the web. An experience more in line with their needs, expectations and interests.

I am focusing on profiling website visitors. The biggest challenge about Bid Data profiling is how to transform enormous and anonymous pile of data into a living and breathing human being.

My experiences are in digital media, cross-promotion, and content marketing. I played key role in re-branding and repositioning of ContentExchange project and expanding business in foreign markets. Now I am responsible for marketing as well as brand management at every level of BehaviourExchange project for different world markets.