Georgie Fidge

I am a qualified marketing and communications specialist with over 20 years experience over a breadth of industries including the AFL, financial services, education, construction, government and FMCG. I have a track record of success in developing and delivering strategic marketing/communications programs including branding and sponsorship initiatives. My key strengths include: • Strategic brand management focused on developing brand values, brand portfolio, brand positioning in the market, marketing communication and brand support at consumer and business level; • Strategic marketing, communication and public relations plan development, including online; • Media relations and crisis management; • Sponsorship procurement and management to meet business growth objectives; • Advertising and integrated campaign management; • Managing strategic relationships with all stakeholders to maximise market opportunities; • Strong commercial acumen with a good grasp of priorities and decision making process.