The value of EVE coin which is created from blockchain is not held by the coin itself but is held by an ecosystem that is open and distributed based on trust so that all participants carry out the role of network faithfully. Thus, we want to actualize a mechanism that more number of members can participate in the coin network. The ecosystem of platform is made up of 3 assets such as EVE which is the fundamental coin, ADD which is used for the value exchange of advertisement and data, and EMP which is needed to move the ecosystem smoothly. The 3 distribution policies that are necessary to operate these assets are as follows: 1. Contents are experience goods, so they are used to produce the value of experience goods and all participants receive rewards. The contribution level is calculated quantitatively for a set period (7 days) and is rewarded by relative evaluation. Another method for a content reward is to receive profits earned from an advertisement as the reward. One can receive an advertisement reward additional to content producing reward by measuring the number of impression in a way that pays advertisement fee per 1,000 impressions (CPM, cost per impression). This is a generally used method for a digital advertisement. The content which able to produce rewards are awarded only once after measuring their contribution level for 7 days, but advertisement rewards can receive continuous rewards based on the number of views. 2. The assets that maintain the platform ecosystem are categorized into assets that have primary functions such as a measure of value, exchange means, and reward and assets that have status, access, and power. The first assets are EVE coins, which are the basic trade means from main blockchain and rewards for the contents, and AD & DATA (hereafter called ADD) coins, which are advertisement rewards. These can be traded at outside stock exchange market and are liquid assets. The latter assets are EVERY MEDIA PULSE (hereafter called EMP) which are kept for a long time.3. The value of assets which is needed in order to maintain the ecosystem, lie between the link and network of platform participants. Thus, all assets circulate based on interests and needs shared between participants, and if a participant group is added, the function can be added onto continuously.
Large portal and SNS media are not compensated properly for users who are true owners of information, although they generate tremendous revenue from the contents created by users and personal information.
EMP is a fair ecosystem in which content producers, users, advertisers, developers and service operators all receive fair rewards depending on activity values.
You can be rewarded with EVE or ADD coins when creating, commenting, recommending, sharing (contributing to advertising), and even if ‘my data’ is used statistically.
ADD, a stable coin
The ADD is a compensation coin of advertisement and data; the ADD also maintains low price volatility through Safe box which is a payment reserve function embedded in the platform. As developed for calculations and value storage, the ADD coin is utilized in the advertising business within the platform.
Architectual & Political decentralization
All kinds of transactions such as creating, commenting, recommending, and sharing contents in EMP are stored in a blockchain, provided depending on a published rulebook. Also, rules are managed within the self-regulatory organization. In order to maintain this decentralized and distributed structure, the block creator ‘witness’ will be elected through voting to realize a Decentralized Autonomous Organization (DAO).
DPoS (Delegated Proof of Stake) algorithm that complements existing PoW and PoS limitations. EMP forms a healthy ecosystem through DPoS. Directed Acyclic Graph (DAG) method stores the transaction of the advertisement and cooperates with the smart contract of blockchain to convert value of the advertisement to coins
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