REX

Opportunities:
Real estate listing is a genuine problem and if REX can solve it and become the real estate listing platform of choice, token value should appreciate substantially.
Network effect is present. The more users / listings the platform has, the more valuable it is.

Concerns:
REX is trying to solve a business problem (the inefficiencies in real estate listing) but I don’t really see the need for a decentralized solution. The whole platform can be built using centralized solutions.
As the target users are not familiar with blockchain, Rex will need to do a lot of customer education to bring them on board.
Since REX is solving a business problem, it should have a detailed business plan that talks about their strategies on go-to market, customer acquisition, listing acquisition, etc. However, this section is basically absent in the white paper.
The white paper does discuss about how the platform works, but the platform is worthless if there is no users or listings.
In the Slack channel, they did mention that they will talk to brokerage firms and trade groups in the beginning, and that they will focus on Europe, China, US and Australia. This is still really broad and vague in my opinion, which may indicate that they haven’t really thought the game plan out yet.
Their phase 1 of the road map is to “build the global real estate database”. So they are going really broad in their targeting even from the start. In business, it is much better to dominate one sub-section of the market before expanding. This is especially important for a dual-sided network like listing services because if there aren’t many listings in one local area, it has no value to users, and vice versa.

Conclusion:
Overall, I dislike the ICO for its short-term potential and am neutral about its long-term potential. Our thoughts of the tokens for short term and long term are as follows:
For short-term holding:
Not good because of the high hard cap of 133,333 ETH. If the hard cap cannot be reached, then there is no unmet demand when the tokens hit exchanges.
For long-term holding:
Neutral. The business makes sense but there is a lack of substance in the roadmap to demonstrate that the team can bring wide adoption of the platform. Being a successful real estate broker and building a real estate platform require different skill set and I am not sure if the team has the capabilities to fulfill Rex's vision.

REX has an ambitious goal: they want to disrupt the property listing industry the same way Netflix, Amazon, and Uber have disrupted their industries. Using blockchain technology and a free, open listing service, REX offers a more viable alternative to platforms like MLS, which charge high fees, display intrusive ads, and have monopolized the industry.

The next step for REX is to release its tokens.