Differentiation: As a platform that intends to tokenize loyalty rewards programs, the platform does not provide significant features that would differentiate itself from other blockchain-based loyalty reward systems. It’s explicitly stated that the “RWRD application differs most significantly from other blockchain based loyalty platforms in that it adds a token to an existing platform, the Rewards Global Marketplace”. The implementation of tokens to an existing rewards program is not a unique feature of the platform considering that there are other competitors that claim to provide the same benefit (for example, MB8 Coin). However, the maturity and relative size of the existing Rewards.com platform may give it an advantage, as the organization claims that its marketplace has “over 100,000,000 products and 7,000 merchants”.
Market Penetration Potential: Considering the number of similar platforms and the fact that RWRD tokens do not seem to provide a major advantage compared to other loyalty reward tokens, the potential for market dominance is questionable.
Solution Advantage: Some aspects of the platform that would differentiate it from some similar projects is the emphasis on community involvement via voting and the relative size of the existing rewards program. Beyond these aspects, the solutions does not seem to have a distinct advantage over most blockchain-based loyalty reward programs.
Long-Term Vision: The documents contain some vague statements that make it seem as though the organization is capitalizing on the exuberance and excitement revolving around blockchain and cryptocurrency. Additionally, there is no roadmap available, so the long-term plan of the organization is unclear.
