Richard Berman

I am a former news editor of the national NBC Nightly News program in New York now publicizing clients across all national media. Let me know if you have an interest in national publicity ......at much less cost than the P.R. agencies. Having been in the center of news management, I understand the process by which publicity is turned into news. As a former news editor I know how to position a story so that it will appeal to print and broadcast journalists. My contacts and experience have helped me book guests on The Associated Press, The Today Show, NBC Nightly News ,NPR, various CBS programs, AP Radio, CNN and Bloomberg Television, CNBC, FOX, the Washington Post and USA Today. I have also placed articles in The Wall Street Journal, Forbes, Gannett Newspapers, Crain's and dozens of other periodicals. With my network experience, I learned that most people are baffled by the process of creating news. They don't understand why some people and businesses become media "pets" while others are shunned and neglected. Why their competition is written up and photographed while they remain covered in anonymity. Knowing the power of publicity, it never ceases to amaze me that so many people are publicity illiterate. Yes, they grind out a lot of press releases, but that's MINOR LEAGUE STUFF. I am talking about the kind of publicity that gets the whole town talking, creates buzz, energizes you clients and makes things happen. Pretty heady stuff, but what happens next is even better, because the first time you get major coverage will be the thrill of a lifetime. Contact me for a phone chat...with no obligation. Let me show you how I can generate positive publicity for you at a fraction of the cost of the PR agencies. Specialties: Public Relations, Publicity, New York and Washington Media Tours, Branding, Writing and promoting Customer Success Stories, Crisis Communications, Writing and Placing Trade Articles, Media Training, White Papers, Feature Articles, Content Development, Social Media, PR on Twitter and Facebook, Viral Marketing, Media Training, Web Content, Video Production, Workshops, Copyrighting, Consulting, News Releases, Pitch Letters, Full Service Public Relations, media coverage.