Marcia Groell

Marcia is a Blockchain and Smart Contracts proposition advisor in ETH Travel Practice. As a bona-fide polymath, Marcia has been instrumental in synthesizing rich insights from Travel Industry Markets, Competitive Strategy, Regulation and High Tech to advise clients across EMEA in senior management, startups, private equity and regulation in framing their response to the disruptive potential of Distributed Ledger Technology. Prior to ETH Travel, Marcia served in Big4 senior advisory roles, where she helped the consultants for state of the art technology solutions using hands-on SME experts in BI, big data analytics, distributed computing, distributed databases, cryptography and network protocol engineering, which afford her the specialist insights into the applications and challenges of Travel Industries ecosystem.