Impetus One

IMPETUS ONE

Impetus One is a Pay Per Mission advertising platform designed to take PPC advertising to a whole new level where the reward is given to the customer once the mission goal has been accomplished. It completely revolutionizes the way how ad budgets are distributed among market participants. In Impetus one, 70 percent of the ad costs go to the customer in form of mission rewards, 20 percent to the publishers as ad incentives and the remaining I retained in the platform.

PROS

• Impetus One is a neutral agent created to facilitate a smooth and technically sound interaction between all the market participants.
• It utilizes crypto ecosystem in which users are able to cash out their bank accounts through the platform Exchange or even spend it directly to businesses that accept the ecosystem tokens.
• With 70% going to the customer, the advertiser strongly and honestly incentivizes the customers to do precisely the mission their businesses need.
• The advertiser is only charged after the mission is accomplished, ensuring a fixed conversion cost and ensuring that businesses get value for money.
• The Impetus One wallet allows business owners to pay at their convenience, transfer funds to friends, or even make a joint payment for a split check with a mere scan of a QR code.
• The Team; Impetus One has a solid backing of a large number of highly skilled, competent and experienced professionals. 
• The Whitepaper; besides presenting the platform concept in a clear and logical manner, the whitepaper uses high-quality images, examples, and illustrations that best drive the point home.

CONS

• The distributing of advertising budgets does not leave room for agencies, and other supporting partners who can play a crucial role in marketing the system.
• The platform is inclined towards mobile apps leaving out other channels like Television and personal computers.
• With only one lady in both the team members and advisors, the ratio of males to females is quite low.

SUGGESTIONS

• There is need to set aside a fraction ad budgets to compensate all the parties who take part in the marketing process.
• The platform should be made responsive to all other electronic devices. It should also be customized to other ad channels.
• Bring on board many ladies both into the core team and advisors for a balanced and positive image of the system.

NOTE

Impetus One is undoubtedly the ultimate solution to effective online advertising. The fact it ensures businesses get value for money is a huge driving force. Considering the money businesses use to advertise, this platform will be the next big thing. So, I will invest in it.