Niti Bhan

Emerging Futures Lab is a multidisciplinary team of human-centered researchers, designers, engineers, and economists who collaborate on design and innovation strategies for the emerging consumer markets of sub Saharan Africa. We have designed business models, programmes, and products that create value for the most demanding customers in the most challenging environments of scarcity, adversity, and uncertainty. We work with startups, global consumer brands, public sector institutions, social enterprises and non profit companies. Our experience includes understanding the reasons that drove the successful adoption of the prepaid airtime business model by the rural informal sector in Philippines, India, Malawi (IDRC); household energy consumption behaviour in rural Rwanda and Kenya; market analysis, sizing and valuing informal cyber cafe industry (Village Telco), and the last mile of the sustainable agricultural value chain as well as the landscape map of the informal trade ecosystem in East Africa. We are a registered business in Helsinki, Finland, with research footprint in East Africa (Nairobi), West Africa (Cotonou) and India (Bangalore).