Dee Murphy

Bellwether is an independent strategic brand design consultancy composed of bright minds united by a single goal - to unlock ever smarter ways for brands to lead change. We believe that the most successful and meaningful brands influence the way people think, feel and behave because they have a profound purpose, coupled with substance and the ambition to shape the future. They are bellwether brands, brands that lead change. These brands are the powerful combination of intelligence, creativity and magnetism. So we judge all of our work in terms of, what we refer to as, the 4Rs. We ask ourselves, is it relevant and realistic, does it resonate and does it have the power to incite a positive reaction amongst both staff and customers. Our standards are exacting, but then so are yours. Our extensive expertise encompasses the Creation of brands, fostering the ability of your brand to Captivate and ensuring you Capitalise on your brand investment. From new ventures to established businesses, we have collaborated with our clients to co-create or re-imagine some of the region’s most loved and inspiring bellwether brands.