Ultra’s product is already in development since quite a while and their closed test-net is running, but as of now none of this has been made public, unfortunately – you can, however, sign up for a closed beta test. The goal is to create a broad ecosystem that will battle with game distribution platforms such as Steam and GOG for a market share of gamers and developers. We like Ultra’s proposition here to take a much fairer cut than its competitors while simultaneously allowing a much wider range of features such as the reselling of games, the trading of items, and many more.
The project aims to do so by offering a hybrid solution of being partly centralized and partly decentralized. Ultra constructed a protocol that will allow the onboarding of users that are not crypto savvy in order to attract a mass market. They want to develop an ecosystem in which users basically don’t need to interact with the underlying UOS currency despite it is being used for all the products and services on the platform. The construction of the UOS ecosystem is fairly complex but is meant to be in a work in a way that increasing usage of the platform equals an increase in token price. We are curious to see if this indeed will work out in the end.
Ultra’s business model is really comprehensive and offers various channels meant to create cash flow based on advertisements, game sale revenue shares, cryptocurrency conversion fees, and more. They are in possession of an existing business that is already serving a substantial amount of people with advertisements and crucial partnerships with well-known gaming corporations have been achieved already or are really close to being. Bitfinex for example officially invested and partnered with Ultra out of which we can assume that Ultra is going to list on Bitfinex, this is however not bulletproof.
The team as well as the advisory board are strong and have expertise within the gaming industry which gives us confidence. Furthermore, the team have been very transparent on all fronts and have changed the metrics massively since last year so that it suits all investors and stakeholders. Overall, Ultra is promising and offers a business model that can potentially disrupt current competitors in the space.
