Opportunities:
I checked the cards offered by other competitors such as Tokencard, Mobi, Xapo, and Monaco. The existing competitors only have cards denominated in USD, GBP and EUR.
That means for users outside of the US and Euro Zone, TenX would be the default card of choice.
Concerns:
Tokencard has a market capitalization of $25 million, which means that the market cap for TenX at ICO is over 5 times that of Tokencard.
TenX has many other competitors that are trying to solve the exact same problem – Mobi, Monaco, Tokencard, and Xapo .
Being able to develop COMIT is a big part of the success of TenX. However, development success not guaranteed – it is a complicated project. In fact, 45% of the amount raised will be spent on developing COMIT. It is ambitious – if they can pull it off, then they have created something very valuable in the payment industry but if not, it is going to change TenX's game plan dramatically.
It is true that TenX’s fees are lower than competitors, but competitors can respond quickly and lower fee structure themselves, so this advantage may not last.
Conclusion:
Overall, I am neutral about this ICO. I like the problem that they are trying to solve and that TenX has a working product and a detailed roadmap, but the valuation is on the rich side and there are already a few competitors in this space.
Our thoughts of the tokens for short term and long term are as follows:
For short-term holding:
Not good because they are raising a lot of money - $71 million at current ETH price, which brings the market cap to $141 million. Only 10 tokens are worth more than PAY’s ICO valuation.
For long-term holding:
I like PAY for long-term investment. Let’s assume that (1) the cryptocurrency card transaction will eventually reach 1% of the combined transaction volume of Visa and MasterCard, and (2) TenX has a 33% market share in the industry, PAY holders will receive $215 million per year.
Of course this may not happen at all, and if it will, it is going to take many years for this to happen.
