Digital Retail (Digital MKB) is a Dutch company foun- ded by Hugo Leijtens in March of 2017 that provides a digital solution to increase foot traffic and consu- mer loyalty in the retail industry.
Trends in e-commerce are endangering retail stores, as it is easier than ever to find items online and have them delivered in a matter of hours or days. While recognizing this truth, Digital MKB offers a set of technology-based sales tools to improve the retail shopping experience, increase engagement and loyalty, and strengthen in-store revenue.
A Digital MKB mobile application combines push-notifications, integrations to social media, and Google Analytics to offer a tailored, engaging, and more effective loyalty rewards program. Digital MKB currently partners with many small and medium sized retail businesses in Europe, already reaching nearly 1,000,000 unique transactions, proving the value and need for such a solution.
Recognizing an opportunity to improve the Digital MKB product for retail stores and the end-user consumers alike, the company has elected to form the European Retail Foundation (ERF) and create a crypto token (RetailCoins) and smart contract on top of Ethereum. The European Retail Foundation is a not-for-profit institute (a “Stichting” under Dutch law) set up to further innovate retail solutions in Europe, including the introduction and roll-out of this “multi-value lo- yalty” crypto token to support loyalty solutions. The token will facilitate what we call “multi-value loyalty.” This will allow retailers more control over their loyalty programs and offer the ability to collaborate with other retailers in their geographic location for the benefit of the consumer.
In addition to winning the Business Accelerator Competition, Digital MKB has been nominated ‘Star- ter of this Quarter’ by the Rabobank.
