Plan B Forum 2025 will be held October 24–25, 2025, in Lugano, Switzerland, across landmark venues including Villa Ciani and the Palazzo dei Congressi. This flagship Bitcoin conference, organized by the Plan B Initiative in partnership with the city of Lugano, brings global fintech leaders, technologists, policymakers, and entrepreneurs together to explore nation-state adoption of Bitcoin, freedom tech, censorship resistance, and real-world use cases — all against the backdrop of Lugano’s growing crypto-forward infrastructure.
The two-day event features keynote talks, multi-stage panels (WAGMI, P2P, Hal Finney, UTXO), masterclass workshops, and curated networking including matched 1‑to‑1 sessions. Highlights include a Bitcoin Art Gallery, startup exhibits, and in-language Italian stages for newcomers. With ~2,900 attendees in 2024 — including leaders like Adam Back, Paolo Ardoino, and Nick Szabo — Forum 2025 expects over 3,000 participants from around the world. It’s not just a conference — it’s a real-world demonstration of Bitcoin utility and cultural integration in a city that accepts BTC, USDT, and its own LVGA token for daily services.
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