beTOK (BTK) is an Ethereum-based token that will power the #be platform and marketplace. The solution is designed to connect digital content consumers, publishers and advertisers. The users will benefit from tools that will allow them to manage and control their data, personalize browsing experience, manage and store cryptocurrencies, etc.
Advertisers will allocate a certain amount of BTK for their campaigns. The platform will match the users and advertisers in specific “locations” (publishers). After a successful match this amount of BTK will be distributed among the user, publisher hosting the campaign and #be platform.
