SELFLLERY

The SELFLLERY economic model is based on an internal asset, the SELFLLERY money utility
token (YOU token). The YOU token entitles its holders access to paid services on the
SELFLLERY platform, to make purchases in the SELFLLERY marketplace and stock gallery,
donate to charities, and make internal transfers and withdraw tokens to Ethereum wallets.
YOU token transfer happens when users receive Likes (‘Proof-of-Like’). The platform
incorporates a deflationary mechanism, according to which the number of Likes required
to obtain one YOU token is increased every year relative to volume of users. Also, YOU
token generation at TGE will be limited (See ‘Token Generating Event’).

SELFLLERY serves as an AdTech platform for companies and individuals who want an
effective way to promote their products and services to platform users, or buy photos for
use in advertising campaigns.
SELFLLERY offers the following advertising models:
● CPA - cost per action (pay per user activity)
● CPC - cost per click (pay per click)
● CPV - cost per view (pay per view)
Advertisers and brands are also provided with the functionality to run promotional
campaigns with users. Using this tool, advertiser can specify custom campaign conditions:
the number of participants, the reward fund amount, the minimum number of views and
Likes of the user's page, the requirements for a photograph, etc. If a user’s page meets all
the requirements, the user automatically receives a reward in YOU tokens. Also,
advertisers can launch photo contests with several winners and specify prizes not only in
YOU tokens, but also an advertiser's merchandise from the SELFLLERY marketplace.