PRüF is a blockchain-based protocol for creating and managing digital and physical assets. Whether holding digital media or acting as a "title" to everyday goods or virtual property, PRüF tokenized assets allow rights holders to hold securely, transfer, sell and collateralize their possessions without opening their lives to scrutiny. Data and media stored using the PRüF protocol doesn't depend on servers or centralized services. The protocol provides options for low-cost permanent blockchain storage, creating timeless and durable assets with no maintenance overhead, ever.
PRüF enables developers, individuals, and teams to issue media-rich, customized NFTs for projects from digital art to real estate without writing a single line of blockchain code. With features like on-chain permanent media storage, self-contained presentation context, branding, and verifiable provenance, PRüF is the decentralized low or no-code solution for brands and artists to tokenize and create verifiably authentic assets on the blockchain. PRüF assets are designed for permanence, offering an exceptional value proposition to end users. PRüF makes NFTs what they should have been from the start — brandable, secure, private, permanent, functional, and self-contained. Many current NFT digital assets from major platforms will become dead internet links when their website goes down. In contrast, PRüF based NFT, even a game or applicationcan be stored entirely on the blockchain — continuing to work long after the creator has forgotten any thought of paying server bills to keep it running. Whether used by artists or manufacturers, PRüF fights fraud and counterfeits — protecting brand integrity by verifying authenticity and provenance. The PRüF protocol provides enterprises and creators with their own unique blockchain minting identity, empowering brands to quickly create digital or physical assets exclusively tied to their online trade and media presence. As a decentralized protocol instead of a platform, PRüF enables brands and creators to manage their blockchain presence and provide a curated customer experience with feature-rich, tokenized digital and physical offerings. Luxury brands don’t have to worry about ending up next to a trading card, and artists can be sure their art will be presented as they wish. With PRüF, creating a personalized marketplace or exhibit is easier than ever, and smaller projects can leverage an ecosystem of existing portals and markets.
