Fund Platform

Strengths: an MVP, successful pre-ICO in December 2017, collaboration with founders/developers/community of NEM.

Weaknesses: no financial plan/projections, no marketing plan; audience targeting needs further segmentation.

There is a good team in place on the Fund Platform ICO and they should have the experience required to allow them to move the concept further, and that concept is certainly one that there is big demand for, so it is likely it will be a popular service for sure.

However, they do need to have checks in place to ensure that those tokens that they will be helping launch are not out and out scams and that is something that you will need to investigate, for if a company does get a bad name in the cryptocurrency environment it does tend to stick with them.

I will leave it up to you as to whether this is going to be an initial coin offering you are interested in and may be willing to invest in, but there is no getting away form the fact that if they do have a good marketing strategy they may be able to continue to produce long term interest in their service and their token too which may help the price of that token rise.