Opportunities:
Experienced team with different successful projects on Ethereum under their belt.
The team has already tested their project in the real world with great results.
There is a large demand for the services – Everex can help those who are unbanked, especially in the developing countries.
Network effect is present for the platform. The more users Everex has, the more valuable the platform is because it would be easier to find borrowers and lenders with different credit profile.
Everex will use 20% of its net profit to buy back EVX, which provides another way for the token to appreciate in value.
Concerns:
Everex is potentially in competition with Omise GO as they are both focused on the unbanked in Southeast Asia. You can find my analysis on Omise Go here:
Omise GO is more B2B while Everex is more B2C. However, end users can still choose between Everex or Omise GO's corporate customers.
Everex has a more ambitious plan of expanding into mature and emerging markets globally.
Omise GO has a head start with funding from both ICO and traditional VC, possibly in adoption too.
Omise GO is only a wallet platform, doesn’t do microlending.
Omise Go is acquiring another company in the payment space.
Conclusion:
Overall, I dislike the ICO for its short-term potential but like its long-term potential. Our thoughts of the tokens for short term and long term are as follows:
For short-term holding:
Neutral because of the relatively long lock-up period. For the short-term, it is very important to be able to liquidate the tokens quickly and this is not the case with EVX.
For long-term holding:
Good because of the strong team and genuine need for Everex’s products. Omise GO is in competition with Everex but the market is large enough for both projects to thrive.
