Streaming television has evolved into infinite viewer choice. Television channels deliver viewers to advertisers to the annual tune of $68 billion in the U.S. and $212 billion globally. 1 Though dispersed viewer choice drives volume, value accrues in a centralized manner. Accordingly, traditional TV models are increasingly threatened by user-generated content consumption growth as viewers flock to more engaging experiences. Indeed, for the first time in history in 2019, the amount of time a U.S. consumer spends watching TV was surpassed by the amount of time they spent on their phone.² At the same time, media suffered a general decline in trust. However, embracing these shifts can benefit every player in the TV ecosystem as the underlying demand of viewers for content continues to grow.
SATOR.io is a decentralized platform that enables global participation in the mainstream television industry. Uniting content, advertising, viewer engagement, broadcast and streaming marketplaces, SATOR.io aligns the interests of all parties involved in the creation, distribution and consumption of series television. The SATOR.io platform disrupts traditional models by entwining viewer communities in the value they create. By delivering a dynamic, multi-purpose platform where anyone can participate with the show’s narrative, characters and community in a peer-to-peer fashion, SATOR.io drives audience growth and retention while expanding advertiser reach into new verticals and experiences. SATOR.io modernizes the scripted television viewer, advertiser and distribution economies. Leveraging cryptocurrency adoption and interest trends, the SATOR.io platform can remove traditional intermediaries and empower fans to become the ultimate driver of series relevant transactions - all powered with the transparency, security, liquidity and efficiency inherent to blockchain technologies.
In technical terms, the SATOR.io protocol and its native token, SAO, are a multichain system operating on Solana, Polkadot, Polygon and Ethereum. Key technical advantages of this are high block speeds, low gas fees and the ability for SATOR.io to scale to billions of users and devices around the world. Scalable and gamified, SAO incentivizes long-term liquidity by means of a tiered staking system and other DeFi-based incentives. Summarily, SATOR.io is an incentivized, social, participation TV solution.
