Thilo Kunkel

If you don't know me personally, please include a brief introduction why you want to connect. Ph.D. in Business (AACSB) with a focus on Sport Management. My research is positioned on the intersection of strategic management and marketing. I analyse consumer data to help organizations build their brand, engage consumers, activate sponsorships and foster consumer loyalty. I am specialized in two areas. First, I analyse brand relationships within different brand architectures to provide insights into the positioning of brands in a competitive environment. Second, I analyse consumer engagement within gamified mobile apps to provide insights into user behavior, app development and monetisation. The application of my research provides relevant stakeholders with solutions to improve the consumer experience, foster stakeholder engagement and increase revenues.