Lunar Strategy is a Web3-native marketing agency founded in 2019, specializing in promoting blockchain and crypto projects. Their services cover everything from token launches and DeFi platforms to NFT collections, Layer 1 & Layer 2 chains, and DePIN networks.
The agency offers end-to-end marketing solutions tailored for Web3 companies. Key services include go-to-market (GTM) strategy, social media marketing, influencer campaigns, PR, paid advertising, and support for token generation events. They also operate an accelerator arm known as Lunar3 Capital to help projects launch effectively.
Since its inception, Lunar Strategy has worked with over 250 clients, including major names such as Polkadot, ICP, Oasis Network, and OKX. With a team of more than 30 professionals, the agency manages over $40 million in advertising budgets. Their team blends expertise in traditional marketing with a deep understanding of crypto-native communities.
Core service areas include:
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Social media marketing: community building, content creation, and brand awareness strategies tailored for platforms like X (Twitter), Discord, and Telegram.
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Influencer and PR outreach: strong connections with key opinion leaders (KOLs) in Web3, securing mentions in major crypto media outlets.
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Paid advertising: campaign management across both Web2 and Web3-native ad networks, with a focus on performance and ROI.
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Go-to-market execution: end-to-end launch planning, positioning, and user acquisition.
Lunar Strategy has built a strong reputation for transparency, creativity, and performance-driven results. Clients often highlight their proactive approach, responsiveness, and ability to integrate seamlessly as an extension of the internal team. Reported results include high ROI, low cost-per-click and lead, and successful community growth.
Headquartered in Lisbon and Funchal, Portugal, Lunar Strategy serves a global clientele across Europe, Asia, and the Middle East, helping Web3 brands grow, scale, and succeed in an increasingly competitive space.
