Imvizar is an Irish startup founded in 2021, specializing in augmented reality (AR) experiences that transform physical spaces into immersive storytelling environments. Based in Dublin, the company collaborates with tourist attractions, artists, influencers, and universities to create interactive narratives that engage visitors through their smartphones.
Utilizing AR technology, Imvizar crafts location-based experiences that blend digital content with the real world, allowing users to explore and interact with stories in their surroundings. This approach enhances audience engagement by providing memorable and impactful experiences.
The company's platform also offers analytics tools, enabling clients to track user interactions and gain insights into audience behavior for informed decision-making.
Imvizar has expanded its reach globally, launching over 100 AR experiences across 11 countries, including notable projects at Salesforce Tower in Dublin and various locations in Ireland, Portugal, and Australia. The company has attracted high-profile clients such as Salesforce, Bupa, and Grant Thornton.
In 2024, Imvizar secured €1.5 million in funding to support the rollout of its AR development software, Lureo, and facilitate its expansion into the U.S. market. The investment was backed by Delta Partners VC and several individual investors, including former Meta Ireland executive Gareth Lambe and Pigsback.com founder Michael Dwyer.
With a diverse team of designers, developers, and technologists, Imvizar continues to push the boundaries of immersive storytelling, aiming to revolutionize how stories are told and experienced in the digital age.
