As part of the DeLorean Motor Company (DMC) ecosystem, DeLorean Labs is hyper-focused on innovative Web3 technologies and all things digital, a fusion between an iconic past and limitless future. DeLorean Labs aims to revolutionize the automotive industry by building an engaged community through its tokenized ecosystem, including digital and physical collectibles, and creating a marketplace and protocols powered by the Sui Blockchain. All designed not just for DeLorean but widespread adoption throughout the sector.
DeLorean will foster community by taking a holistic approach to customer engagement that includes incentivizing brand loyalty through exclusive offers, access, discounts and rewards. This includes VIP experiences and collaborations with similarly iconic brands that combine DeLorean's intrinsic nostalgia with the latest fashions, trends and technologies. All while strengthening bonds with DeLorean enthusiasts and cementing the brand's place as an indelible part of popular culture.
As DeLorean accelerates into the digital age with a revolutionary Web3 marketplace for vehicle reservations, DeLorean enthusiasts will be empowered to buy, sell and trade their coveted vehicle reservation build slots on-chain. DeLorean aims to provide unprecedented transparency and security in the reservation process ensuring a seamless experience for customers. DeLorean’s protocols will enable users to maintain full ownership and control over their vehicle experience while leveraging blockchain technology to track vehicle analytics. This will provide buyers with future insights into the history and performance of each vehicle with greater accuracy than any traditional platform.
