AppsFlyer is a globally recognized mobile marketing measurement, analytics, and attribution platform that helps businesses understand the performance of their digital marketing campaigns and the full customer journey across mobile, web, and connected devices. Founded in 2011 and headquartered in San Francisco, California, AppsFlyer has grown into a leading technology provider in the mobile advertising ecosystem, trusted by thousands of brands, agencies, and app developers worldwide.
At its core, AppsFlyer’s platform enables marketers to connect fragmented data from multiple campaigns and channels into a unified view of customer behavior. This includes tracking installs, in-app events, user engagement, and revenue attribution, allowing teams to see which campaigns drive the most value and make data-driven decisions to optimize growth. The platform supports advanced analytics and real-time reporting that help businesses improve retention, lifetime value measurement, and return on ad spend.
AppsFlyer pioneered mobile attribution — the process of determining which marketing efforts lead to key user actions such as app installs or purchases — and has evolved its offerings to meet modern marketing needs. Over the years, it has expanded into deep linking, fraud protection, audience segmentation, and AI-enhanced insights, helping organizations adapt to changing privacy regulations and increasingly complex digital journeys.
The company’s technology is used by tens of thousands of customers in more than 190 countries, spanning industries from gaming and retail to travel and financial services. Its platform processes billions of data events daily and integrates with a vast network of media partners, providing accurate, unbiased measurement that fuels smarter marketing strategies.
AppsFlyer combines robust analytics, privacy-focused design, and global scale to deliver actionable insights that empower marketers to build better customer experiences, optimize campaigns, and drive sustainable business growth.
