BOLD is a social media platform that allows users to create, share, and participate in viral challenges. At its heart, BOLD is an ecosystem that unites brands, content creators, and audiences, allowing a new kind of interaction between the parties. Our focus is to create an environment that encourages real-life experiences through challenges everybody can participate in. Those challenges will also be crafted by content creators and brands, enabling them to market themselves through "experience-based marketing", a $57B market sector (representing 23.75% of the $240B online marketing industry). The blockchain layer enables in-app transactions and in-app payments, without requiring users to interact with it directly, as it operates in the backend of our application.
At BOLD, we believe that technology can bring people together in a special way and we believe in the power of shared experiences. That's why every Challenge created with BOLD is an invitation to people and reflects our commitment to making inclusive positive experiences possible. Thanks to Challenges, people can interact more intensely in the digital space, express themselves more creatively, and create shared narratives. And it doesn't stop there, because the challenge from BOLD is just the trigger for the shared experiences that don't take place in front of a screen. BOLD's value proposition thus extends beyond the app and becomes a lifestyle. At the core of BOLD’s offering is the Challenge Builder, a tool that helps users to build unique content. BOLD also hosts the Platform where this content becomes accessible for everybody
To enhance user engagement within these populations, BOLD has implemented a multi-faceted engagement strategy: 1. Contests: BOLD regularly hosts contests within populations, encouraging content creation and community interaction. These contests are tailored to the interests of each population, ensuring relevance and high participation. 2. League System: In a novel approach to fostering community spirit and friendly competition, BOLD has introduced a league system where groups, such as cities or countries, can challenge each other. This not only enhances user engagement but also instills a sense of belonging and pride among users. 3. Spending Ecosystem for Native Token: BOLD’s native token can be used to unlock special features and exclusive content, adding an additional layer of engagement and incentivization. The use of a native token also integrates a gamified aspect to the platform, making the user experience more dynamic and interactive.
BOLD ICO July 2024 in partnership with LCX and multiple influencers.
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