Qryptonite - Adding value to loyalty

Brands of every size should be able to offer their customers a loyalty system that ticks all the boxes. For brands and for loyal customers. Loyalty programs are ripe for a disruptive innovation that would make them easier to use.

How? By adding value to loyalty for brands as well as loyal customers. Qryptonite has only one goal: to offer the best loyalty system that generates more revenue and costs less with a real reward for loyalty.

Qryptonite is the first platform to offer a blockchain-based loyalty program which actually adds value to loyalty for the loyal customer as well as the organisation or company offering the loyalty program. Customers are rewarded with cryptocurrency Qryptonite (QTN).

1 Increase of customer activity through easy access
By introducing the Qryptonite Loyalty Program (QLP), a customer will only have one access point, with one wallet. No more collecting customer loyalty cards, apps and points from all different organisations.

2 Increase of perceived loyalty reward by adding real value
We are able to let loyal customers as well as participating companies benefit from the continuous growth of value and possibilities of the cryptocurrency market.

3 Cost-effective Customer Value Program
With the introduction of the QLP platform and the Qryptonite (QTN) as a token for a lot of organisations, it will be much easier to truly reward the customer. Which is in fact 20 times cheaper than convincing a non- customer to become one.

We develop a stand-alone platform which makes it possible to offer tailor made loyalty programs on this platform as well as an embedded version for the digital surroundings of participants. The platform is based on latest technology and security standards which always be kept up to date.

As a blockchain based company, our way of working is fully transparent. We offer participants a complete overview of, and insights in, activities, transactions and results.

Together we are stronger: we encourage co-operations and offer participants tooling to inform, to inspire and to activate loyal customers.

We will always play an active role in guarding Qryptonite rates: our goal is to ensure steady rates; therefore, we will be trading QTN ourselves.


The start of disruptive thinking
The basic idea behind loyalty programs, is that generating extra revenue from existing customers is in general cheaper than attempting to acquire new customers. Therefore you should reward your customers for their loyalty in order to convince them to spend more.

History has proven that traditional loyalty schemes are difficult to set-up:

On one side, customer loyalty is almost never the core competence of any business and will, in most cases, not get the attention needed for any loyalty program to be a valuable addition to any company’s revenues.

And on the other side: customers need to be encouraged over and over again and reminded to keep using them, especially when they involve remembering a specific separate card. Customers forget them, get fed up with them and leave loyalty cards in cupboards and drawers. Reward points typically aren’t transferable, they may expire , and they have all kinds of other conditions attached to them. As a result, that means they’re often not worth the trouble — they just don’t offer customers enough value.

Up to $20 billion has been spent by businesses on software that improves the ROI of loyalty schemes. And for a reason. In most cases loyalty programs cost a lot and do not deliver. That’s why the traditional loyalty system needs a huge reboot.