Kamal El Agha

Experienced digital analytics and marketing strategy consultant. Enjoy slicing and dicing data to look for hidden gems of insights for improving online profitability. Expertise in building automation and efficiencies into operations and processes using data. Disciplines include digital marketing analytics, data strategy, paid/owned/earned media synergies, customer insight & retention and eCommerce optimisation. Achieved the highest mark on the Certified Web Analyst (CWA) from the Digital Analytics Association (DAA) amongst all candidates that tested during the year 2013 (http://www.digitalanalyticsassociation.org/cwas). Moderated the Web Analytics roundtable at eConsultancy Digital Cream Dubai 2011: http://econsultancy.com/uk/events/digital-cream-dubai-2011 Certified Web Analyst and Google Analytics Qualified Individual. Member of the Digital Analytics Association (DAA). Still experienced and hands-on in various tools including: - Site analytics (Google Analytics, Adobe Analytics, etc.). - Tag management systems (Google Tag Manager, Segment, Ensighten, Tealium,etc.) - Media/ad serving (Doubleclick Campaign Manager, Sizmek, Facebook, etc.). - Dashboards & data visualisation (Tableau, Qlikview). - Programmatic and biddable digital media. - UX (session replay, heatmaps, form analytics). - Mobile app analytics. - SQL and Microsoft Excel.