Dee Anna McPherson

Dee Anna is SVP Marketing at Movable Ink, the leading intelligent content platform, which enables marketers to personalize email content at the moment-of-open. Previously, Dee Anna was President, CMO and co-founder of mom.life, the app for modern moms, where she is responsible for marketing, sales and business development. As VP of Marketing at Hootsuite, she helped the company scale from the early stages to a valuation of more than $1 billion. For nearly three years, she built a category-leading brand and led the marketing team through rapid growth, global expansion, product line extensions and a brand refresh. Hootsuite is one of the most recognized brands in social media with more than 15 million users, 8 million Twitter followers and hundreds of thousands of engaged fans on Facebook, LinkedIn and Instagram. Prior to joining Hootsuite, Dee Anna was VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, with 300% annual growth and a $1.2 billion acquisition by Microsoft. As a Partner at Horn Group, a digital communications agency, Dee Anna led the San Francisco office. Before that, she led worldwide public relations for PeopleSoft and was a Senior Vice President at both Edelman and Ogilvy. Dee Anna lives near San Francisco with her husband, 11-year-old son and dog Chester.