Untitled Ad Lab is a creative advertising, brand management, and marketing agency headquartered in Vancouver, British Columbia, Canada, focused on helping game studios and other digital entertainment brands grow their audiences and elevate their market presence. The company partners primarily with small to mid-size game developers, supporting them in launching products, building communities, and connecting with gamers in meaningful ways.
The agency’s mission is to captivate and connect 1 billion gamers worldwide by providing tailored marketing solutions that put players first and elevate engagement across platforms. To achieve this, Untitled Ad Lab blends creative production, audience engagement, social media strategy, and performance marketing into cohesive campaigns that support both growth and retention goals.
In terms of brand management, Untitled Ad Lab helps clients define their unique market position with strategies designed to boost visibility and resonance. This includes crafting strong go-to-market plans, enhancing professional presence on networks like LinkedIn, and developing web and SEO capabilities that improve online discoverability and impact.
The company’s marketing services encompass strategic planning for product launches, management of paid advertising campaigns, securing press and podcast placements, sponsorships, influencer outreach, and community building. By combining these services, Untitled Ad Lab drives both awareness and measurable performance outcomes, helping studios achieve their business objectives while nurturing player communities.
Creative production is a core strength of Untitled Ad Lab, which produces high-quality visual content such as trailers, animations, live-action videos, 2D/3D art, and core branding elements like logos and graphic design. This creative work supports user acquisition and social engagement, reinforcing brand identity across channels.
Finally, the agency emphasizes social and community engagement, helping clients convert casual followers into active fans through consistent content, interactive engagement, and data-driven refinement of strategy. This holistic approach makes Untitled Ad Lab a partner for studios and entertainment brands looking to grow sustainably in competitive markets.
