EXCHAIN (previously known as BitCasts) is a decentralised blockchain-based application which is driving a revolution in the digital advertising ecosystem. The application will bring an unprecedented new level of trust to the execution of digital advertising. The EXCHAIN platform will combine the power of blockchain technology with its existing EnvisionX programmatic advertising technology to offer the ultimate autonomous vehicle for cost-efficient campaign delivery, verification and settlement.
EXCHAIN platform enables advertisers, publishers and service providers to execute the digital advertising with end-to-end ad spend transparency, fraud-free advertising inventory and real-time payment processing.