Rasmus Sojmark

ABOUT SBC Global SBC Global (Sports Betting Community) works with industry leaders to develop the sports betting and gaming industry. Our services include news coverage, knowledge creation, conferences and exhibitions, seminars and industry awards. SBC Events (sbcevents.com) organise 'Betting on Sports' which is the largest international sports betting event taking place in London and New York. We also organise 'Betting on Football' at Stamford Bridge, CasinoBeats Summit, SBC Awards, Sports Betting Hall of Fame, Sponsorship Forum, London Baby @ ICE, ESI Birmingham, ESI London, Isle of Man Social, Gibraltar Social, SBC Global Championship, and a number of Sports Data Seminars. SBC News (sbc.news) is the leading gaming industry news portal with more than 100,000 unique monthly visitors. It's an open access news platform, no paywall restrictions, with 10 unique news stories published daily. SBC Media (sbc.media) manage our other industry news portals which include SBCAmericas.com, CasinoBeats.com, TotallyGaming.com, EsportsInsider.com and AffiliateInsider.com. We offer B2B and B2C content marketing strategy, event management and marketing services, as well as digital media and technology solutions to the sports betting and gaming industries. Oddslife (oddslife.com) is a social and gamified sports betting platform, with focus on partnerships with operators, affiliates and sports media brands. We work with companies like betFIRST.com, OPTIMA Gaming, La Gazzetta dello Sport, Football.ua, SportKenya.com etc. I founded SBC and Oddslife in 2009, and then EsportsInsider in 2016 and AffiliateInsider in 2017. Before that I was Commercial Director and part of the founding team at EveryMatrix.com, and headed up all sales and marketing for BetBrain.com. At University I based my master degree on sports fan and sports betting consumer behaviour research. My dissertation about consumption of online sports betting led to a published research article by Aalborg University in 2007.