In a recent exclusive interview with the Cryptonews Podcast, Eduard Jubany Tur, the founder of ZKX, a decentralized perpetual futures exchange on Starknet, provided valuable insights into the crypto industry's growth in Asia and the challenges of DeFi adoption in the region.

Crypto Growth Starts in Asia: Tur, who previously worked in venture capital based in Taiwan, highlighted the significant role of Asia in driving crypto industry growth. He emphasized that most of the growth in crypto has historically originated from Asian markets. Centralized exchanges and many projects have their roots in Asia, reflecting the region's prominence in the crypto landscape.

Diverse Crypto Landscape in Asia: Tur discussed the unique characteristics of crypto users in Asia compared to other parts of the world. He noted that Asia has a younger population with growing purchasing power, making them more inclined towards investing. Moreover, Asian users tend to be more risk-tolerant and open to adopting new technologies, contributing to the region's crypto adoption.

Challenges of DeFi Adoption: Despite the growth of crypto in Asia, Tur acknowledged that most users in the region still prefer centralized exchanges over DeFi platforms. He highlighted the need to improve the user experience of DeFi to attract more users. Tur emphasized the importance of simplifying onboarding processes, providing localized products, and adopting a user-centric approach to design.

Innovation in DeFi: Tur emphasized the need for innovation in DeFi to incentivize users to transition from centralized exchanges. He discussed the importance of improving the user experience and introducing innovative features to make DeFi more engaging and rewarding for users. Tur highlighted ZKX's efforts to increase reward eligibility for traders and enhance the overall trading experience in DeFi.

In conclusion, Tur's insights shed light on the growth of the crypto industry in Asia and the challenges of DeFi adoption in the region. By addressing these challenges and focusing on innovation, the industry can further accelerate the adoption of decentralized finance in Asia and beyond.