Trump Media & Technology Group launches digital asset ETFs in partnership with Crypto.com and Yorkville, targeting key sectors - IcoHolder.

Trump Media & Technology Group (TMTG), the parent company of Truth Social, is making a bold move into the financial sector with plans to launch a series of exchange-traded funds (ETFs) focused on digital assets and American industry. The initiative comes through a new partnership with Crypto.com and asset manager Yorkville America Digital.

Announced this week, the partnership will debut the investment products under the "Truth.Fi" brand, which TMTG has already applied to trademark across six financial offerings. These include ETFs and separately managed accounts that will target key sectors such as American manufacturing, energy independence, and Bitcoin investments.

The ETFs aim to provide investors with combined exposure to digital assets and “Made in America” securities, and they are expected to become available later this year—pending regulatory approval. TMTG says the products will be distributed globally via existing brokerage platforms in the U.S., Europe, and Asia.

“This marks a key step in our broader plan to enter the financial services industry,” said TMTG Chairman and CEO Devin Nunes. “We’re gratified to work with great partners… and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.”

Crypto.com CEO Kris Marszalek called the deal a reflection of his company’s leadership in connecting traditional and digital finance, while Yorkville CEO Troy Rillo described the collaboration as a milestone aligned with an “America-First” investment philosophy.

To support the new products, Crypto.com’s broker-dealer subsidiary, Foris Capital US LLC, will manage distribution. Custody will be handled by Charles Schwab, and TMTG plans to back the launch with up to $250 million of its own capital.

The financial push signals a significant evolution for TMTG as it extends its influence from social media into the growing world of digital finance and investment services.