Prismar.ai is an innovative company specializing in augmented reality (AR) advertising. They have developed the world's first Real-Time Bidding (RTB) Ad Server tailored specifically for AR environments, enabling the creation of spatial ad inventory for devices like smartphones, tablets, headsets, and AR glasses.
Their platform allows advertisers to instantly generate premium AR ad inventory and connect it to existing ad buying infrastructure, facilitating immediate revenue generation. It supports various ad formats, including display, video, augmented product placements, and real-world ad insertions. This integration ensures that brands can seamlessly incorporate AR advertising into their campaigns without the need for extensive modifications to their current systems.
Prismar.ai's technology leverages advanced AI and machine learning models to process live camera streams, identifying the user's environment in real time. This capability allows for highly contextual ad placements, ensuring that advertisements are relevant and engaging based on the user's surroundings. By utilizing scene recognition, the platform can deliver personalized ad experiences that resonate with the audience, enhancing user engagement and satisfaction.
Founded in 2025 and headquartered in Huntington, New York, Prismar.ai is privately held and has received early-stage venture capital funding. The company is backed by AJI Capital, reflecting investor confidence in its innovative approach to AR advertising.
As the AR industry continues to grow, Prismar.ai is well-positioned to lead the way in transforming how brands connect with consumers through immersive and interactive advertising experiences.
