In 2007, as an executive in the performance media space, Alex saw a need for better optics into the quality and compliance of leads and calls. With that vision, he started PerformLine, but what he didn’t realize at the time was that he was pioneering a new industry around marketing and sales compliance.
With a team of like-minded industry veterans joining the cause, they started with a simple piece of Javascript and screenshots to help marketers understand where their brand was being promoted in the expanding ecosystem.
As marketers’ needs became clearly defined and as regulators applied greater pressure for consumer protection, the PerformLine platform took shape—and took off!
COMPLY 2019 - PerformLine team
PerformLine now brings compliance professionals from any industry a cutting-edge technology that features automated, omni-channel coverage from one platform.
With full workflow capabilities, real-time analytics, remediation, and monitoring to ensure regulatory and brand compliance, PerformLine has become the platform leading companies choose to mitigate risk and protect their brand.
