AdChain (ADCHAIN) ICO Rating, Reviews and Details

ICO

Jun 26, 2017

100% completed

Raised funds - no Data

past

50 ADCHAIN

=

1 USD

Token Details

Ticker

ADCHAIN

Features

- adToken’s purpose is for voting, depositing and challenging
- adToken holders will vote on whether they believe a publisher’s website is fraudulent (has bot traffic) or non-fraudulent (has human traffic). They are incentivized to do this because as the value of adChain increases, so too does the value of adToken
- The result of this vote is represented in the adChain Registry, which functions as the decentralized white list for digital advertising and is valuable for advertisers
- Solves a major issue in the digital advertising ecosystem called domain spoofing
- Bidirectional Transport Layer Security (TLS) authentication scheme
- A partnership with Data & Marketing Association, an industry group with 1,400 active members and over 100,000 participants which has agreed to help move the project forward with the existing industry

Technical Info

Technical details: An open protocol built on the Ethereum blockchain. The core utility of the adChain Protocol is adToken [ADT]. adToken is required to use adChain. ADT is a multi-purpose token with usage properties for voting, depositing and challenging entry into the adChain Registry. adChain is a browser agnostic Ethereum based solution for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards. The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders. The source code: The code is available on Github. Proof of developer: Public team