VESTELLA

   VESTELLA is a vehicle data market platform using Blockchain technology. Autonomous driving and mobility service are key businesses of the future, and not only the key players of the automobile industry such as vehicle manufacturers or mega-suppliers, but also large IT enterprises are entering the field. Thanks to massive input of human resources and capital, the two businesses have both made eye-opening progress, and the human race are now one step closer to the mobility of the future. With the rise of autonomous driving and mobility service, the importance of vehicle data also received attention, as actual data of human drivers had to be analyzed and reflected to seek a safe driving pattern similar to those of humans, and V2X data were used as the basis of optimization to enhance efficiency of mobility services. However, the inefficient distribution of vehicle data has caused delays in the actualization of a new ‘mobility’, as the collection process of vehicle data is complex, and even when collected, the incentive in providing own data to others is insufficient. The lack of appropriate market for vehicle data transaction is also a good reason of such delays. VESTELLA overcomes the limitations of vehicle data industry by combining own technologies with Blockchain. It creates the ecosystem in which vehicle data are efficiently distributed by simplifying data extraction and collection process, providing cryptocurrency as the incentive for provision of data, and establishing trustless decentralized market platform. Through convergence with blockchain, VESTELLA will overcome the transitional limitations of vehicle data ecosystem, and bring data decentralization which ensures the rights of the subjects of data. VESTALLA will also develop symbiotically with various DApps as a market platform in a new mobility ecosystem of the future.