UTRUST ICO will take place in October (day TBA) and will have a duration of 7 days max. It will be a single round event at a fixed price of $0.065 per token.
The UTRUST Platform is a payment processor solution that enables merchants to accept multiple cryptocurrencies from buyers as payment methods while receiving in fiat currency.
Lower Buyer Purchase RiskWe cover all purchases (both goods and the majority of services). Other traditional solutions such as PayPal only cover the purchase of physical goods. Crypto-based services such as Bitpay do not cover anything at all.
Payment Approval Speed Unlike traditional payment systems that most of the times delay the approval of payments due to high risk of fraud, and require submission of countless documents, we approve payments immediately and make the process hassle-free for both parties (buyer & seller).
Low Exchange Fees We provide both buyer and seller low exchange fees by using advanced analytics that connects to multiple crypto-currency exchange providers. Services such as PayPal and Bitpay provide extremely high internal exchange rates.
Low Seller Fees We will charge sellers a flat 1% fee on received payments. Other services such as PayPal charge a flat minimum rate of 2.9%, but can go above 5% after all “hidden fees” are accounted for.
Multiple Crypto Currencies Accepted We accept the most used cryptocurrencies on the market (Bitcoin, Ethereum, Litecoin, Dash Monero and others) covering a wider percentage of the total market cap. Other services such as Bitpay only accept Bitcoin, restricting their market to half of the total market cap. As more tokens are created and added to the market, their captured percentage will only shrink further.
Safety of Funds Leverage the power of the blockchain and say goodbye to credit card fraud. You have control over your own private keys and funds, and not even we can access your wallet. Traditional centralized solutions have a poor track record in keeping your funds safe.
No Chargebacks Sellers will be protected from rampant credit card fraud and nasty chargebacks, a common occurrence in traditional payment services still reliant on credit cards.
Customer Payment Protection Services such as PayPal are well known, and PayPal relies heavily on its buyer/seller protection plan. However, it only covers the purchase of physical goods. Bitpay does not cover any purchases, making the transaction irreversible and leaving you exposed to potential fraud. UTRUST extends consumer protection by covering both physical and virtual (if applicable) purchases. We will guarantee full coverage of all eligible payments made via UTRUST.
Resolution of Disputes Timeframe Traditional solutions such as PayPal have a lengthy waiting period of transaction resolutions while they gather evidence on both sides independently (taking up to several months), making it a slow and painful process. We provide both a self-mediated 2-party resolution mode, and an advanced 3-party resolution dispute mechanism, enabling both parties to chat in real time, guided by one of our resolution mediators. We make it quick and easy to sort conflicts.
Seller Performance-based Rating We implement a performance-based analytics algorithm to evaluate the performance of sellers, making it so that as the performance of a seller grows, the corresponding hold period on the funds decreases. This mechanism creates a trusted environment, encouraging sellers to perform better over time and increasing buyer confidence. In the best-case scenario, a top seller will see its hold time eliminated, obtaining the funds immediately.
Decentralized Token with Index Value UTRUST is not only a payment platform. We will issue our own crypto-currency – the UTRUST token (UTK). You can buy/sell/ send/receive your UTK in the platform, convert it to fiat, other crypto, or simply keep safe in your wallet and see its value grow in synergy with the platform. Transactions using the UTRUST token will be converted internally and benefit of zero exchange fee.
UTRUST collected $2 million in Private Investors round. They have also had a successful pre-ICO where they have sold out $1.5 million in just 90 minutes.
UTRUST ICO STRUCTURE
UTRUST is a payment platform that enables buyers to use their preferable cryptocurrency in order to pay sellers (private or merchants). Service provides sellers with the safety and convenience of receiving funds in fiat currency, and offers consumer-protection to buyers, by acting as trusted mediators. Service combines payment protection features of fiat systems with the features of blockchain.
28th Aug 2017
Platform Test API for Merchants
Client API, Wallet Web App
Native apps iOS, Android
Platform Refinements & Expansion
Attention. There is a risk that unverified members are not actually members of the team
UTRUST might be able to bring value to their token by distributing it through their dispute resolution process, successful disputes would refund the buyer with UTRUST tokens instead of their original payment method. It may seem like a convoluted process for the buyer, but this as actually a key part of the business plan to ensure the coin holds value. Coupled with their plan to allocate transaction fees to buy back UTRUST tokens will be effective in keeping the token value from hitting rock bottom.
The major flag that will be hard to deflect in this analysis regards UTRUST's heavy marketing tactics. The indiscreet, in your face, high price marketing attracts investors that tend to dump their holdings at the most opportune moment. As we have stated before, coins that follow this path usually end up dwindling in value once it appears on an exchange.
Opportunities:Cryptocurrency payment has not been catching on because of the rising Bitcoin transaction fees. However, with the growing popularity and much lower transaction cost of Ethereum, especially after the Byzantium upgrade, we believe the time has come where Ether can become a viable cryptocurrency for online payments.The online payments market is large with huge potential. If UTRUST can be successful, they have the potential to process billions of dollar of transactions a year.
Concerns:There are other competitors in the cryptocurrency payment solutions space, such as Monetha, Request, Coinify, CoinPayments, BlockPay, Cryptonator, and BitPay. UTRUST may not be the winner in this industry.UTRUST has no merchant support so far, which is lagging other competitors.Other blockchain projects working on merchant payments such as Monetha and Request are trading at a sub-$35 million valuation, which makes it hard for UTRUST to obtain a high valuation.The gap between pre-ICO (August) and ICO (November) should give the developers more time to come up with a minimal viable product. However, this is not the case. There is no proof-of-concept developed despite the team claiming that they are ahead of schedule in terms of development.The platform is not going to launch until Q4 2018, which 1 year after the end of ICO. In the meantime, there would not be much catalyst for token prices.
Conclusion:Overall, we are negative about this ICO’s short-term potential and neutral about its long-term potential. Our thoughts of the tokens for short term and long term are as follows:For short-term holdingNegative. As mentioned above, $3.5 million was already raised at over 50% discount. Also, the high hard cap of $49 million will back fire, especially in this market environment, causing even less participants to contribute. We believe tokens can be bought at lower than the ICO price after trading.For long-term holdingNeutral. We are not sure if UTRUST will win among the competition. In terms of getting merchants aboard for accepting cryptocurrency, UTRUST is falling behind Monetha (which secured multiple partnerships with large merchants) and Request (which can tap into the massive YCombinator network). UTRUST is more competitive in terms of fees but it is not the only factor – Paypal is notorious about their high fees but they are still the market leader.
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