Universal Reward Protocol

Universal Reward Protocol

Created using Figma
Created using Figma
Universal Reward Protocol By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.
Sep 16, 2018
Nov 30, 2018
100% completed
Raised funds - no Data
Pre Ico
Aug 15, 2018
Sep 15, 2018
100% completed
Raised funds - no Data
Token Details
Accepted Currencies
Company Details
Registered Country
Additional Details
Retail, Big Data

About Universal Reward Protocol

Based of a research program from Ecole Polytechnique (French Leading Engineering School) and UC Berkeley, Universal Reward Protocol leverages blockchain, IoT and AI technologies to transform the way customer loyalty programs and reward ecosystem work.

Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for multiple behaviors like simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can then redeem their tokens through these exclusive and personalized offers.

A dApp like Occi can be used as a Proof-of-Behavior in this Protocol to reward in-store activity using the IoT and AI technology build and installed with some of the largest retailers worldwide.

Shoppers can finally enjoy all the benefits of a fully customized, omni-channel customer universal reward program, portable across all their favorite retailers. All with each customer’s privacy as a priority, and with the full transparency of blockchain technology.

Universal Reward Protocol Roadmap

  • 2015

  • Launch of the company.
    Partnership signed with Auchan, one of the world's biggest distribution groups.
    Development of the Occi product.
  • 2016

  • Proof of concept, first Auchan store equipped with IoT sensors.
    Seed funding round from business angels.
    Filed two patents on proprietary algorithms.
    Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.
  • 2017

  • Solution is market-ready.
    Contract signed with Carrefour, one of the largest hypermarket chains in the world.
    Contract signed with Galeries Lafayette.
    Network is live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified each day.
    Design of URP Protocol and its interactions with the Occi dApp.
  • Q1 2018

  • Token development.
    Retail expansion: 750,000 customers identified, more than 500,000 square meters of top retailers space.
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  • Q2 2018

  • Token Sale.
  • Q3 2018

  • Development of the Universal Reward Protocol network.
    Integration of the Occi dApp with URP
  • Q4 2018

  • On-boarding of early-adopter retailers and deployment of infrastructure
    Release of the test net
  • Q1 2019

  • Security testing
    Marketing campaign
    Integration of other dApps on the test net.
  • Q2 2019

  • Launch of the Universal Reward Protocol: tokens are used to reward store visits with Occi dApp.
  • Q3 2019

  • Other dApps join the main net protocol to reward other behaviors.
  • Q4 2019

  • International expansion: China, Russia, Europe, North and South America
  • 2020

  • Protocol governance optimization.
    URP global scale-up.
    All facets of shopping behavior can now be rewarded through URP.


1 549

Universal Reward Protocol Team

Verified 13%

Attention. There is a risk that unverified members are not actually members of the team

Yves Benchimol
CEO & Co-founder
Louis Millon
CTO & Co-Founder
Thomas Wolf
Yohan Maurin
Blockchain Engineer
Raphaël Attal
Chief Strategist
Tanguy de La Villege...
Data Scientist
Enguerrand Pelletier
Back-end Engineer
Gabriel Mulko
Marketing Manager


Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

François Poupard
Deepak Gulati
Thibault de Vésinne-...
Nilesh Jethwa
Laurent El Ghaoui

Universal Reward Protocol Interviews

Gabriel Mulko
As a team member, сan you tell us about your role in the ICO project?
I work as Marketing Manager. So basically everything from communication to press relations and of course the animation of URP community.
What do you think about idea?
I believe URP has the potential to become one of the applications to bring adoption of blockchain. We enable retailers and brands to interact directly with shoppers, something they can do today. And no knowledge of blockchain is required to URP.
5.0 11
ICO Profile Vision Activity Potential Product Team

Universal Reward Protocol Reviews


The team has a good vision of the problem and tries to solve in a way that can bring a benefit for both sides – retailers and customers. Partnerships with one of the biggest retailers in the world and implemented protocols are important, as all the investors will want to see how it really works. On the other hand, there is not enough of hype around the project. A Technical Whitepaper will be released soon where the team is planning to explain their solution for the issue with scalability and transaction cost as the protocol was built on top of Ethereum blockchain.
Project that promises to solve customers’ data security issues, at the same time helping retailers to improve their services, definitely deserves attention.

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Crypto Calibur

Universal Reward Protocol is definitely a strong ICO project and has made serious strides in terms of both technological and business development. The URP team brings a considerable amount of quantifiable results to the table and set themselves apart from the majority of ICOs as a result. The development and successful deployment of the Occi solution alongside entering into working partnerships with multibillion European corporations such as Auchan, Carrefour, Galeries Lafayette, and Nestle is impressive. However, as with any blockchain project there are areas of concern, firstly the team is still relatively young and inexperienced in the business world with a number of team members in the process of building impressive employment histories. Also URP operates in one of the less attractive sectors of the blockchain as far as investors are concerned and lags behind high throughput blockchains, exchanges, and artificial intelligence projects in terms of marketability. This is evidenced by the relatively low valuations of its competitors and the team will have to work hard to attract revenues and ensure that a significant amount of value is retained throughout their ecosystem. Furthermore, if the team do reach their hard cap they need to have good finance-management post-ICO in order to avoid over-spending and bankruptcy.
Most importantly, the team’s impressive achievements do not guarantee that URP will be intrinsically valuable out of the gate as the token has little use for most purchasers outside of pure speculation. However, the team appears to have anticipated this and have incorporated a number of lock ups into their token sale. Private sale participants receive a 40% bonus attached to a vesting period of 6 months which starts 30 days after the reception of the main token stake, while Pre-sale participants receive bonuses of 25% to 15% and see their tokens being vested for 4 months starting 30 days after the main token stake.
In addition, the advisors’ tokens are locked for 12 months, while the founding team’s tokens are locked for 2 years, and the reserve tokens are split with 50% in 12 months lock-up, and 50% in 24 months lock-up. These conditions are designed to give URP a good level of resilience immediately after the token sale, however, this project still best suits the long term investor, and without a large amount of hype, the project may not attract a large quantity of retail investor funding or trading activity on the secondary markets.
As a result the team will be forced to aggressively drum up adoption and the 35% of tokens held in reserve will be used to lower acquisition costs for new retailers and brands as well as help to gain traction by rewarding any early adopters. URP should prove interesting for anyone looking for a longer-term project to participate in, or anyone with a stronger interest in the retail industry, also any unsold tokens will be reallocated to all buyers who participated in the token sale proportionally to their initial stake which is an extra bonus for token sale participants.

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Universal Reward Protocol

Distributed Data Storage: URP allows showers to decide which retailers they want to share their data with. This sensitive receipt data is isolated between the retailers while your navigation data will be available to every node on the network.
Utilizes IoT Technology: Since it combines blockchain technology with IoT technology, users are able to receive detailed data reports on their shopping habits while also having encrypted data that’s protected from unauthorized third parties and hackers.
Affiliated Businesses: So far, Universal Reward Protocol is backed by successful companies such as Nestlé, Carrefour, and Auchan. As time progresses, we can see URP be used by other companies that are willing to learn more about their shoppers so they can better advertise and promote their products to them.
Data Protection: We would like to know how does Universal Reward Protocol plan on preventing shopper’s data from being used by fraudulent shopping sites and low quality retail stores?
No MVP: Until Universal Reward Protocol has a working product, it will be difficult for users to see how their platform works. They are planning to make an MVP by early 2019.

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