May 31, 2018
As more consumers participate in brand loyalty programs, more loyalty points are going unclaimed — a recent survey by Bond Brand Loyalty records $100 billion in unused points. The abandonment trend - where members decide a loyalty program isn’t worth their time - is increasing.
Regardless of which type of loyalty program model businesses use, consumers are more demanding than ever. Weak connection with customers can result in losing those who join but fail to participate and customer attrition where customers perception of program value has declined over time.
SLP will implement an infrastructure through which businesses can issue, process and use tokenized loyalty points on a distributed blockchain platform. This will enable customers to exchange bonus points using the platform's primary currency, SLP tokens, and spend earned bonus points on rewards and products that matter to them personally. The result: brand loyalty experiences that are more efficient, interactive and engaging.
SLP brings together a team of highly skilled professionals in the field of IT loyalty solutions, with broad combined experience worldwide on cutting-edge technology innovations.
SLP enables the trade of bonus points from various loyalty programs by introducing a secure and fast loyalty token marketplace, providing a whole new customer engagement channel for businesses and making the benefits of rewards programs much more valuable to customers. Data collected from transactions performed by customers is bundled and provided to merchants and brands, driving personalized, direct, and efficient marketing, lowering costs and facilitating effective, direct interaction between businesses and consumers.
The SLP platform will implement an infrastructure in which SLP token users, loyal customers and businesses co-exist in a shared blockchain platform. Customer data, tokens, transactions and loyalty program triggers will flow between entities, through business-specific smart contract layers. Transactions will be processed by trusted nodes, selected by consensus among the businesses-token issuers who are present on the platform.
2019 and beyond
Attention. There is a risk that unverified members are not actually members of the team
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